Yokohama India

Yokohama India partnered with Kettle Communications to conceptualize, plan, and execute the grand launch of their premier flagship tyre, the Geolandar X-CV — specially designed for crossovers, entry-level, and high-end luxury SUVs. The goal was to deliver an unforgettable experience for over 200 key dealer partners and auto journalists across India over a period of 2 days in Visakhapatnam.

Day 1 (Dealer Launch): Hosted 200+ dealer partners nationwide for an exclusive reveal, business strategy sessions, interactive pledge moments, and a grand celebratory dinner. It was followed by a tour of the state-of-the-art production facility at Vishakapatnam the next-day.

Day 2 (Media & Press Briefing): Dedicated press event and product briefing for leading automotive journalists from across India, highlighting technical specifications and market positioning.

Key Highlights & Execution

• Theme & Stage Conceptualization: Ideated the futuristic, illuminated "X" branding aesthetic tailored specifically for the Geolandar X-CV launch.

• Production & Fabrication: End-to-end build of entryway arches, main stage LED backdrops, ceiling structures, product display pods, and pledge walls. Production was managed across multiple locations - event venue and Yokohama plant.

• AV & Technical Management: Technical coordination including lighting programming, stage sound systems, and video wall management.

• Logistics & Hospitality: Complete travel, accommodation, and check-in management at Novotel Visakhapatnam.

• On-Ground Manpower: Provided event managers, volunteers, and guest-support teams to ensure smooth flow across both days. Over 50 crew members worked round the clock to make this event memorable for Yokohama and their partners.